In 2009 NJPA and its members commissioned Belden Interactive
to conduct a statewide study of the ways in which New Jerseyans use newspaper websites to stay connected to their community and satisfy their information needs.

The highlights below are just a sample of the exciting data uncovered by the survey that showed that NJ newspaper website users are up-market, loyal, and highly influential within the online marketplace.

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Newspaper Websites Reach Upscale Demographics!

Newspaper Websites Users Are Loyal Readers!

Newspaper Websites Users Influence Purchasing Decisions in the Local Market!

For a PDF of highlights from the 2009 NJ Statewide Digital Audience Study,
email Amy Lear –
aclear@njpa.org